How To Achieve Your Greatest Goals – Advice from An Elite Coach

An Underused key to achieve your greatest goals

You want to make rapid progress. You rise early, work hard and have tons to do. You hate to waste time. Right? Of course, my readers, like me, strive to become better and make a difference in this world.

To be frank, it scares me to think that all my sacrifices might be for nothing…if I don’t finish. Then all my hard work would be wasted. But, probably like you, it’s that fear that keeps me searching for a better way to get more done in less time. And it brought me to an extremely valuable quote from elite coach Dr. Stan Beecham, author of Elite Minds.

Here’s Dr. Beecham’s quote.

“Expectation dictates performance. Everyone wants to win, but only a very few expect to win.”

At first glance this statement doesn’t seem to pack a punch but it’s actually the cornerstone of his peak performance coaching philosophy. Listen to how he broke it down for Barbara. She made it to the Olympics but didn’t run well when she got there.

Barbara knew she could do better. She was working hard and yet her results were disappointing.

Have you ever worked hard but still got disappointing results? It happens to me (waayyy toooo often!).

When you get stuck an experienced coach can help you break free.

That’s why she went to Coach Beecham.

In his book Elite Minds, Coach Beecham relayed his coaching conversation with Barbara.

Dr. Beecham asked “what is your goal for the 2012 Olympics?” Barbara thought for a moment. “I definitely want to make it to the finals. I know I can do it because I made the finals at the Worlds. I should make it—I’m one of the 15 best in the world.”

“Every morning, all 15 women who are going to make the finals in the women’s steeplechase get up, put on their running shoes, and head out to train—right?” I asked her. Barbara nodded her head, yes.

“And how many of those 15 expect to medal? How many are running today with the intention of winning a medal at the 2012 Olympics in the women’s steeple?” “Oh, I don’t know,” she said. “There are several Africans who probably think they are going to medal, and the Russian.”

He continued “Who do you think will train hardest? Do you think the women who are training with the hope of making the team will train with the same focus, intensity, and purpose as those who are training to win the gold medal?” I continued to explain that if she wakes up every day and her whole purpose for living, for existing, for running, is to be the best in the world and to win a gold medal, she has very little in common with someone who would just like to make the team. It’s not even close to the same thing. The runner who expects to win a gold medal has a huge advantage over the rest of the field. Not just at the time of the race but every day and every training session”

By now you know how this relates to building a better business, career and even reputation. Cascading from your expectation is your quantity  and most important quality of your daily actions. Do you expect to build a thriving business? Do you expect to provide incredible value? Are your efforts and actions aligned with your expectations?

If you give birth to your goals with the same preparation, dedication and love that a new mom gives to her child then your success would skyrocket. Right? Of course. Will your expectations be so strong that they lead to preparation and dedication?

Your expectations, if well-formed, create an anticipation that inspires, motivates and lights a fire under you.

You might ask...

Is This Different from Self-Help?

Psychiatrist Jeffrey Schwartz, in his book You Are Not Your Brain, made clear that a huge problem with self-help is that it focuses on desire.

You've heard the questions... How bad do you want to succeed? Is your desire strong enough?

Those questions focus on desire. Napoleon Hill in his book Think and Grow Rich made it his first step to riches.

Here's why a focus on building desire can be a wild goose chase.

Dr. Schwartz essential says  his office is filled with patients who had strong desire but they failed to achieve their goals. In fact, he found, that in many cases, a stronger desire does NOT lead to stronger effort and that's where self-help fails. Dr. Schwartz said "Expectations... are far more important than desire in achieving results."

So how do you use expectations to get a gold medal advantage?

The first step is deciding to be the gold medalist in your field.

Realize that this isn't a decision to make lightly.

Why? because that decision means you adopt the focus, intensity and purpose of a gold medalist every morning.
You assume a gold medal identity.

Coach Tim Gallwey in his legendary book The Inner Game of Tennis talks about students whose tennis serve is horrible until he asks them to serve as if they are professional tennis players. Instantly he sees improvement. But, to get the most from gold medal expectations, you go beyond pretending.

Let your gold medal expectations drive your education and preparation.
Let your gold medal expectations drive your daily effort and actions then results will follow.

Always remember that world class competitors have very little in common with mediocre competitors. Which are you?

You, my friend, are the gold medalist in your field.

To your habitual success,

Mark